News & Press

Upwards: Solving Care for Good

Upwards was founded by a team of educators, preschool owners, and technology innovators with over 30+ years of experience in early childhood care. Our mission is to make affordable, world-class childcare accessible to all families. 

We strive to empower individuals — especially women — by helping them start and operate their own childcare business. We also partner with government entities to provide subsidized care, and help employers offer their working families childcare benefits.  

Press Highlights

Meet three California startups taking on America’s child-care crisis

The Rise of the ‘Carebnb’: Is This Home-Based Model the Future of the Childcare Industry

What Are Parents Doing For Child Care? Here Are 3 Options

How a tech startup is making quality, affordable childcare accessible

Upwards Raised $12 Million In Series A Funding Led By M13 To Help Employers Offer Childcare As An Incentive

Upwards wants to make childcare affordable for 

grocery clerks, janitors, 

and essential workers

Press Releases

Moms First Convenes Business Leaders with Biden-Harris Administration Officials to Announce Bold Commitments to Expand Child Care

Chobani Invests in Expanded Employee Benefits to Enhance Values-Driven, People-First Culture

Inc. Magazine Ranks Upwards' Workplace Culture Among the Highest in the Nation

California State Teams Up With Upwards To Make Childcare Subsidies More Efficient

Upwards Ranks No. 292 on the Inc. 5000 List of America’s Fastest-Growing Companies

Upwards and JCPenney Partner to Increase Access to Quality Childcare for JCPenney’s 50,000 Employees

Upwards and Cathedral City, CA Launch All-Encompassing Childcare Support Programs for the Area

Bally’s Partners with Upwards to Provide Access to Childcare Benefits for Employees

Upwards Raises $12 Million Series A to Deliver Affordable Childcare to Employees

Upwards Announces Nationwide Expansion to Provide Thousands of Children Access to a Quality Early Education

Upwards Introduces the First-of-Its-Kind 'Early Learners Program' and Continues Its Expansion, Making Affordable and Quality Childcare a Reality for All Families

Upwards Raises $4.2M to Advance Early Childcare for Parents and Providers

At Upwards, we are on a mission to make affordable, quality childcare accessible to all families. Our press team loves working with reporters to share compelling stories, data, and insights they need for their coverage. ​​For questions or information please contact

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