News & Press

Upwards: Solving Care for Good

Upwards was founded by a team of educators, preschool owners, and technology innovators with over 30+ years of experience in early childhood care. Our mission is to make care accessible to all families and empower the caregivers who provide it.

We bring together families, care providers, employers, and governments to create new care avenues in real-time and utilizes a data-driven approach to enhance the supply and capacity of the care system.  

Press Highlights

Meet three California startups taking on America’s child-care crisis

No one should have to go broke caring for someone else’s kids

What are parents doing for childcare? Here are 3 options

How a tech startup is making quality, affordable childcare accessible

Upwards (formerly WeeCare) raised $12 million in Series A funding led by M13 to help employers offer childcare as an Incentive

Upwards (formerly WeeCare) wants to make childcare affordable for 

grocery clerks, janitors, 

and essential workers

Press Releases

Amazon Is Investing Over $840 Million in Delivery Service Partner Rates and New Programs for Delivery Drivers

WeeCare Becomes Upwards, Embracing Growth and Beginning a New Era of Family Care Solutions

Army Expands Child Care Options for Reserve Soldiers and Families

Moms First Convenes Business Leaders with Biden-Harris Administration Officials to Announce Bold Commitments to Expand Child Care

WeeCare Expands BOOST Childcare Provider Support Program Across California

Chobani Invests in Expanded Employee Benefits to Enhance Values-Driven, People-First Culture

Inc. Magazine Ranks Upwards (formerly WeeCare) Workplace Culture Among the Highest in the Nation

California State Teams Up With Upwards (formerly WeeCare) To Make Childcare Subsidies More Efficient

Upwards (formerly WeeCare) Ranks No. 292 on the Inc. 5000 List of America’s Fastest-Growing Companies

Upwards (formerly WeeCare) and JCPenney Partner to Increase Access to Quality Childcare for JCPenney’s 50,000 Employees

Upwards (formerly WeeCare) and Cathedral City, CA Launch All-Encompassing Childcare Support Programs for the Area

Bally’s Partners with Upwards (formerly WeeCare) to Provide Access to Childcare Benefits for Employees

Upwards (formerly WeeCare) Raises $12 Million Series A to Deliver Affordable Childcare to Employees

Upwards (formerly WeeCare) Announces Nationwide Expansion to Provide Thousands of Children Access to a Quality Early Education

Upwards (formerly WeeCare) Introduces the First-of-Its-Kind 'Early Learners Program' and Continues Its Expansion, Making Affordable and Quality Childcare a Reality for All Families

Upwards (formerly WeeCare) Raises $4.2M to Advance Early Childcare for Parents and Providers

At Upwards, we are on a mission to make affordable, quality childcare accessible to all families. Our press team loves working with reporters to share compelling stories, data, and insights they need for their coverage. ​​For questions or information please contact

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